Crafting Careers
That BUILD
Pink Tool Project exists to expose, mentor, and promote women in the skilled trades through education, hands-on experiences, mentorship, and apprenticeship pathway awareness.
Mission
Women in Skilled Trades
Focus
Exposure · Mentorship · Opportunity
Audience
Girls, Women, Schools, Communities
Why It Matters
More pathways. More confidence. More builders.
Our Mission
Building access. Building confidence. Building futures.
Pink Tool Project is committed to creating visibility and opportunity for women in the skilled trades. We help connect students, career changers, families, and community partners to real pathways in electrical, construction, maintenance, and other essential trades.
What We Do
Five pillars of impact
Expose women and girls to skilled trades careers
Provide mentorship and encouragement
Connect communities to apprenticeship pathways
Partner with schools, nonprofits, and employers
Promote women already leading in the trades
Who We Serve
Every door we open matters.
Pink Tool Project serves a wide community of people who deserve access to skilled trades awareness, mentorship, and opportunity.
Girls and young women exploring career options
Women seeking career changes into the trades
Schools and youth-serving organizations
Families looking for sustainable career pathways
Community partners and workforce organizations
Apprenticeship programs seeking diverse candidates
Why It Matters
Why Skilled Trades Matter
Skilled trades careers offer strong wages, hands-on work, job security, and opportunities that remain essential in every community. Pink Tool Project helps make those pathways more visible and more accessible for women who may not have seen themselves in these careers before.
Strong Wages
Trades careers offer competitive, livable wages without a four-year degree.
AI-Resistant Work
Hands-on skilled work cannot be automated — these jobs are built to last.
Clear Pathways
Apprenticeships and certifications create structured, accessible career ladders.
Programs & Initiatives
Our Programs
Hands-on, community-centered programs designed to open doors and build futures.
Career Exposure Events
Interactive sessions that introduce students and communities to real opportunities in the trades.
Mentorship & Representation
Connecting women with role models who have already built successful careers in skilled trades industries.
Apprenticeship Awareness
Helping participants understand apprenticeship pathways, industry expectations, and next steps.
School & Youth Outreach
Bringing skilled trades awareness directly into classrooms, career fairs, and youth programs.
Community Partnerships
Working alongside schools, employers, unions, and workforce organizations to expand opportunity.
National Apprenticeship Week
Annual programming that spotlights apprenticeship pathways and celebrates women in the trades.
Meet the Founder
Keisha L. Blair
Founder, Pink Tool Project
Electrician | Executive | Entrepreneur
From the jobsite to the boardroom — and back to the community.
Keisha L. Blair is a 30-year licensed electrician turned executive leader, workforce strategist, and founder. She began her career in the skilled trades and rose through the ranks to become the first female Senior Manager of a major facilities maintenance department within a Fortune 50 organization.
Her career spans frontline electrical work, multi-site facilities oversight, vendor-to-self-perform maintenance transitions generating $5.2M in first-year savings, nationwide safety team development, and operational leadership across major hub and metropolitan facilities.
She currently serves as Director of Central Support Services & Facility Maintenance Management for a large municipal utility — and is the founder of Alpha Intuition™, a leadership platform built on her CEO Mindset framework: Create, Eliminate, Organize.
A certified HBI PACT instructor and workforce development partner, Keisha builds bridges between education, apprenticeship programs, and long-term career sustainability. Through Pink Tool Project, she delivers hands-on workshops, career-readiness training, and leadership development programs for youth, apprentices, and maintenance professionals.
"From the jobsite to the boardroom to the classroom, Keisha builds leaders who think like owners and execute with precision."
30+
Years in Skilled Trades
$5.2M
First-Year Savings Generated
#1
First Female Senior Manager
2024
Pink Tool Project Founded
Partnership
Let's Build Together
We are looking to collaborate with organizations and individuals who believe in access, opportunity, and the power of skilled trades.
Schools and youth-serving organizations
Registered apprenticeship programs
Contractors and employers
Trade unions
Community and workforce development partners
Sponsors who believe in access and opportunity
Schools
Bring skilled trades awareness into classrooms and career programs.
Employers
Connect with motivated women ready to enter your workforce.
Apprenticeships
Reach diverse candidates through our outreach and events.
Sponsors
Fund workshops, events, and programs that change lives.
Support the Work
Your support builds futures.
Your support helps us create workshops, outreach programs, exposure events, mentorship opportunities, and career pathway connections for the next generation of women in the trades.
Sponsor a Student
Help cover the cost of a student's workshop or career exploration event.
Fund a Workshop
Sponsor a full hands-on workshop for a school or community group.
Support an Event
Help us bring skilled trades awareness to more communities.
The future is hands-on.
The future is essential.
The future is being built right now.
Pink Tool Project is proud to help women step into careers that build lives, families, communities, and legacy.
Contact
Ready to connect?
Whether you're interested in partnerships, speaking opportunities, workshop inquiries, donations, or volunteering — we'd love to hear from you.